The Gig Blog
we share our knowledge

SEO vs. SEM: What’s the difference?
If you’re reading this post you probably know what SEO and SEM stand for, but just in case, let’s review both terms quickly. SEO stands for Search Engine Optimization, and it is the process of optimizing your website so that search engines rank it higher in search results. Meanwhile, SEM stands for Search Engine Marketing, which […]
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Landing Pages:
The Five Best Practices
Our CEO, Alan Edgett, goes into detail around how to create high converting landing pages.
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The Content SEO Checklist:
A Practical SEO Checklist for Web Content
Al Sefati, our digital marketing strategist and SEO expert, lays out a checklist for creating great content while taking SEO into consideration.
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Influencer Marketing:
“A New Way to Promote”
Influencer marketing is on the rise and with good reason. It has proven to be incredibly successful to increase brand exposure, showing new content to a fresh audience, and generating new leads in a cost effective and very beneficial way.
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