Social Marketing

Influencer Marketing:
“A New Way to Promote”

By Sophie Keller Jun. 28, 2021

Influencer marketing is on the rise and with good reason. It has proven to be incredibly successful to increase brand exposure, showing new content to a fresh audience, and generating new leads in a cost effective and very beneficial way.

A New Way To Promote:

There is a new type of marketing on the scene and we can’t emphasize enough how great it is; Influencer Marketing. This is when a brand partners with an influencer to increase brand awareness, get fresh content in front of a multitude of new people and, generate new leads in a cost-effective and very valuable way. Creating a collaborative relationship with a Macro or Micro influencer within your niche is guaranteed to grow your brand faster than before and we will tell you why.

How It Works:

This new way to promote increases your brand awareness by targeting a specific audience through an influencer they have already grown to be familiar with. In using this form of marketing, your brand will be able to piggyback on the trust that has already been created between the influencer and your new target audience.

Another highlight of influencer marketing is for the benefit of your ads! Sometimes ads can come off to consumers as too “salesy”. With the influencer doing marketing for you, it creates genuine content that can be repurposed as paid ads. This also means that the substance of the content is also enriched. Partnering with these influencers allows your brand to create fresh and unique content for your target audience. Because the influencer has already created an audience in your niche, this allows you to save money (We know. We love it too!) This means low production costs, low CPMs, and promises higher engagement than posts!

The Old Way VS. The New Way:

The old way of marketing was a whole lot of pay and a little bit of pay. You used to have to pay for a designer to design and create content, pay for advertising, and pray for a positive ROI. This new way creates remarkable content with even better results, partnerships with key influencers to amplify your content, and reaching new audience heights. There is a reason why influencer marketing is everywhere you scroll, it’s because it works!

Why would it work for you?:

In a nutshell: partnering with influencers is incredibly beneficial for your company. You get fresh exposure of your brand, highly viewed content, and a new ease to generate leads all in a cost-effective way! We can’t talk more positively about the outcome influencer marketing has had on our clients and how much it can benefit you!

Written By

Sophie Keller

Head of Influencer Marketing

Social Marketing

Influencer Marketing: “A New Way to Promote”

Written By

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Influencer Marketing: “A New Way to Promote”

Influencer Marketing:
“A New Way to Promote”

Influencer Marketing:
“A New Way to Promote”