</ iframe></noscript> <!-- End Google Tag Manager (noscript) --> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 0 0" width="0" height="0" focusable="false" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" ><defs><filter id="wp-duotone-dark-grayscale"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 " /><feComponentTransfer color-interpolation-filters="sRGB" ><feFuncR type="table" tableValues="0 0.49803921568627" /><feFuncG type="table" tableValues="0 0.49803921568627" /><feFuncB type="table" tableValues="0 0.49803921568627" /><feFuncA type="table" tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 0 0" width="0" height="0" focusable="false" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" ><defs><filter id="wp-duotone-grayscale"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 " /><feComponentTransfer color-interpolation-filters="sRGB" ><feFuncR type="table" tableValues="0 1" /><feFuncG type="table" tableValues="0 1" /><feFuncB type="table" tableValues="0 1" /><feFuncA type="table" tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 0 0" width="0" height="0" focusable="false" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" ><defs><filter id="wp-duotone-purple-yellow"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 " /><feComponentTransfer color-interpolation-filters="sRGB" ><feFuncR type="table" tableValues="0.54901960784314 0.98823529411765" /><feFuncG type="table" tableValues="0 1" /><feFuncB type="table" tableValues="0.71764705882353 0.25490196078431" /><feFuncA type="table" tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 0 0" width="0" height="0" focusable="false" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" ><defs><filter id="wp-duotone-blue-red"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 " /><feComponentTransfer color-interpolation-filters="sRGB" ><feFuncR type="table" tableValues="0 1" /><feFuncG type="table" tableValues="0 0.27843137254902" /><feFuncB type="table" tableValues="0.5921568627451 0.27843137254902" /><feFuncA type="table" tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 0 0" width="0" height="0" focusable="false" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" ><defs><filter id="wp-duotone-midnight"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 " /><feComponentTransfer color-interpolation-filters="sRGB" ><feFuncR type="table" tableValues="0 0" /><feFuncG type="table" tableValues="0 0.64705882352941" /><feFuncB type="table" tableValues="0 1" /><feFuncA type="table" tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 0 0" width="0" height="0" focusable="false" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" ><defs><filter id="wp-duotone-magenta-yellow"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 " /><feComponentTransfer color-interpolation-filters="sRGB" ><feFuncR type="table" tableValues="0.78039215686275 1" /><feFuncG type="table" tableValues="0 0.94901960784314" /><feFuncB type="table" tableValues="0.35294117647059 0.47058823529412" /><feFuncA type="table" tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 0 0" width="0" height="0" focusable="false" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" ><defs><filter id="wp-duotone-purple-green"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 " /><feComponentTransfer color-interpolation-filters="sRGB" ><feFuncR type="table" tableValues="0.65098039215686 0.40392156862745" /><feFuncG type="table" tableValues="0 1" /><feFuncB type="table" tableValues="0.44705882352941 0.4" /><feFuncA type="table" tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 0 0" width="0" height="0" focusable="false" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" ><defs><filter id="wp-duotone-blue-orange"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 " /><feComponentTransfer color-interpolation-filters="sRGB" ><feFuncR type="table" tableValues="0.098039215686275 1" /><feFuncG type="table" tableValues="0 0.66274509803922" /><feFuncB type="table" tableValues="0.84705882352941 0.41960784313725" /><feFuncA type="table" tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <!-- Preloader--> <div class="preloader"></div> <div class="preloader-content"> <img src="https://thegig.agency/wp-content/themes/tga/img/loader.png" alt="loader"> </div> <!-- End Preloader --> <div id="page" class="site"> <a class="skip-link screen-reader-text" href="#primary">Skip to content</a> <header id="masthead" class="site-header main-header"> <div class="site-branding"> <a href="https://thegig.agency/" class="custom-logo-link" rel="home"><img width="330" height="94" src="https://thegig.agency/wp-content/uploads/2022/06/cropped-GIGAGENCY-logo-01-1-e1655752148468.png" class="custom-logo" alt="TGA" decoding="async" /></a> <p class="site-title"><a href="https://thegig.agency/" rel="home">TGA</a></p> <p class="site-description">The Gig Agency</p> </div><!-- .site-branding --> <nav id="site-navigation" class="main-navigation"> <a class="open-menu" aria-expanded="false"><span></span></a> <div class="menu-menu-1-container"><ul id="primary-menu" class="menu"><li id="menu-item-9" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-9"><a href="https://thegig.agency/">Home</a></li> <li id="menu-item-203" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-203"><a href="https://thegig.agency/about/">About</a></li> <li id="menu-item-166" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-166"><a href="https://thegig.agency/blog/">Blog</a></li> </ul></div> </nav><!-- #site-navigation --> </header><!-- #masthead --> <main id="primary" class="site-main"> <header class="page-header"> <h1 class="page-title">Category: <span>SEM</span></h1> </header><!-- .page-header --> <div class="blog-area-block archive-blog-post"> <img src="https://thegig.agency/wp-content/uploads/2021/07/SEO-V-SEM.jpeg" alt="blog img"> <div class="short-boxed-content"> <a href="https://thegig.agency/seo-versus-sem-whats-the-difference/" class="sbc-title"><h4>SEO versus SEM: What’s the Difference?</h4></a> <p class="text">In this article we dive into the differences between SEO and SEM and how both benefit your business in different ways. Our team of Digital Marketing experts use SEO and SEM best practices and data analytics to help you grow your bottom line. Ready to learn more? </p> <a href="https://thegig.agency/seo-versus-sem-whats-the-difference/" class="read-post">Learn More</a> </div> </div> </main><!-- #main --> <div class="side-socials"> <!-- Facebook Icon --> <a href="https://www.facebook.com/TheGig.Agency/"; class="side-icons"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" width="30px" height="30px" fill="#041F4A"> <!--! Font Awesome Pro 6.1.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2022 Fonticons, Inc. --> <path d="M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z"/> </svg> </a> <!-- Twitter Icon--> <a href="https://twitter.com/thegig_agency"; class="side-icons"> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="30px" height="30px" fill="#041F4A" viewBox="0 0 510.24 680.311" enable-background="new 0 0 510.24 680.311" xml:space="preserve"> <g> <g> <path d="M497.845,189.635c-18.051,7.919-37.287,13.167-57.343,15.716c20.632-12.318,36.379-31.675,43.782-55.007 c-19.237,11.469-40.475,19.57-63.11,24.09c-18.265-19.448-44.296-31.493-72.696-31.493c-55.099,0-99.456,44.722-99.456,99.548 c0,7.889,0.667,15.474,2.305,22.695c-82.739-4.036-155.951-43.691-205.134-104.1c-8.586,14.897-13.623,31.949-13.623,50.306 c0,34.466,17.749,65.02,44.207,82.708c-15.989-0.303-31.675-4.945-44.965-12.258c0,0.304,0,0.698,0,1.093 c0,48.363,34.498,88.534,79.735,97.788c-8.101,2.215-16.93,3.277-26.093,3.277c-6.371,0-12.803-0.364-18.842-1.7 c12.896,39.414,49.486,68.39,92.995,69.329c-33.86,26.487-76.853,42.447-123.396,42.447c-8.162,0-15.99-0.364-23.818-1.366 c44.086,28.431,96.332,44.662,152.675,44.662c183.137,0,283.262-151.704,283.262-283.2c0-4.399-0.152-8.647-0.364-12.865 C467.719,227.287,484.314,209.781,497.845,189.635z"/> </g> </g> </svg> </a> <!-- LinkedIn Icon --> <a href="https://www.linkedin.com/company/the-gig-agency/"; class="side-icons"> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="30px" height="30px" fill="#041F4A" viewBox="1481.703 0 510.24 680.311" enable-background="new 1481.703 0 510.24 680.311" xml:space="preserve"> <g id="XMLID_801_"> <path id="XMLID_802_" d="M1615.502,259.211h-91.143c-4.046,0-7.323,3.279-7.323,7.322v292.802c0,4.045,3.277,7.322,7.323,7.322 h91.143c4.045,0,7.322-3.277,7.322-7.322V266.533C1622.824,262.49,1619.547,259.211,1615.502,259.211z"/> <path id="XMLID_803_" d="M1569.963,113.652c-33.163,0-60.142,26.95-60.142,60.076c0,33.141,26.979,60.102,60.142,60.102 c33.137,0,60.095-26.962,60.095-60.102C1630.059,140.602,1603.099,113.652,1569.963,113.652z"/> <path id="XMLID_804_" d="M1847.329,251.933c-36.606,0-63.667,15.736-80.08,33.616v-19.017c0-4.043-3.277-7.322-7.322-7.322h-87.284 c-4.046,0-7.323,3.279-7.323,7.322v292.802c0,4.045,3.277,7.322,7.323,7.322h90.942c4.045,0,7.322-3.277,7.322-7.322V414.466 c0-48.817,13.261-67.836,47.291-67.836c37.061,0,40.006,30.489,40.006,70.348v142.358c0,4.045,3.277,7.322,7.322,7.322h90.977 c4.045,0,7.322-3.277,7.322-7.322V398.729C1963.825,326.139,1949.984,251.933,1847.329,251.933z"/> </g> </svg> </a> <!-- Instagram Icon --> <a href="https://www.instagram.com/thegig.agency/"; class="side-icons"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" width="30px" height="30px" fill="#041F4A"> <!--! Font Awesome Pro 6.1.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2022 Fonticons, Inc. --> <path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"/> </svg> </a> <a href="/contact-us/" class="side-contact">contact us</a> </div> <footer id="colophon" class="site-footer"> <div class="site-info"> <div class="footer-content a"> <a href="/privacy-policy/">Privacy Policy</a> <a href="/terms-of-use/">Terms of service</a> <a href="/contact-us/">Contact Us</a> <a href="/the-gig-network/">Join The Gig Network</a> </div> <div class="footer-content b"> <a disabled> STAY CONNECTED </a> <!-- Facebook Icon --> <a href="https://www.facebook.com/TheGig.Agency/";> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" width="30px" height="30px" fill="#041F4A"> <!--! Font Awesome Pro 6.1.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2022 Fonticons, Inc. --> <path d="M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z"/> </svg> </a> <!-- Twitter Icon--> <a href="https://twitter.com/thegig_agency"> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="30px" height="30px" fill="#041F4A" viewBox="0 0 510.24 680.311" enable-background="new 0 0 510.24 680.311" xml:space="preserve"> <g> <g> <path d="M497.845,189.635c-18.051,7.919-37.287,13.167-57.343,15.716c20.632-12.318,36.379-31.675,43.782-55.007 c-19.237,11.469-40.475,19.57-63.11,24.09c-18.265-19.448-44.296-31.493-72.696-31.493c-55.099,0-99.456,44.722-99.456,99.548 c0,7.889,0.667,15.474,2.305,22.695c-82.739-4.036-155.951-43.691-205.134-104.1c-8.586,14.897-13.623,31.949-13.623,50.306 c0,34.466,17.749,65.02,44.207,82.708c-15.989-0.303-31.675-4.945-44.965-12.258c0,0.304,0,0.698,0,1.093 c0,48.363,34.498,88.534,79.735,97.788c-8.101,2.215-16.93,3.277-26.093,3.277c-6.371,0-12.803-0.364-18.842-1.7 c12.896,39.414,49.486,68.39,92.995,69.329c-33.86,26.487-76.853,42.447-123.396,42.447c-8.162,0-15.99-0.364-23.818-1.366 c44.086,28.431,96.332,44.662,152.675,44.662c183.137,0,283.262-151.704,283.262-283.2c0-4.399-0.152-8.647-0.364-12.865 C467.719,227.287,484.314,209.781,497.845,189.635z"/> </g> </g> </svg> </a> <!-- LinkedIn Icon --> <a href="https://www.linkedin.com/company/the-gig-agency/"> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="30px" height="30px" fill="#041F4A" viewBox="1481.703 0 510.24 680.311" enable-background="new 1481.703 0 510.24 680.311" xml:space="preserve"> <g id="XMLID_801_"> <path id="XMLID_802_" d="M1615.502,259.211h-91.143c-4.046,0-7.323,3.279-7.323,7.322v292.802c0,4.045,3.277,7.322,7.323,7.322 h91.143c4.045,0,7.322-3.277,7.322-7.322V266.533C1622.824,262.49,1619.547,259.211,1615.502,259.211z"/> <path id="XMLID_803_" d="M1569.963,113.652c-33.163,0-60.142,26.95-60.142,60.076c0,33.141,26.979,60.102,60.142,60.102 c33.137,0,60.095-26.962,60.095-60.102C1630.059,140.602,1603.099,113.652,1569.963,113.652z"/> <path id="XMLID_804_" d="M1847.329,251.933c-36.606,0-63.667,15.736-80.08,33.616v-19.017c0-4.043-3.277-7.322-7.322-7.322h-87.284 c-4.046,0-7.323,3.279-7.323,7.322v292.802c0,4.045,3.277,7.322,7.323,7.322h90.942c4.045,0,7.322-3.277,7.322-7.322V414.466 c0-48.817,13.261-67.836,47.291-67.836c37.061,0,40.006,30.489,40.006,70.348v142.358c0,4.045,3.277,7.322,7.322,7.322h90.977 c4.045,0,7.322-3.277,7.322-7.322V398.729C1963.825,326.139,1949.984,251.933,1847.329,251.933z"/> </g> </svg> </a> <!-- Instagram Icon --> <a href="https://www.instagram.com/thegig.agency/"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" width="30px" height="30px" fill="#041F4A"> <!--! Font Awesome Pro 6.1.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2022 Fonticons, Inc. --> <path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"/> </svg> </a> </div> </div><!-- .site-info --> </footer><!-- #colophon --> </div><!-- #page --> <script src='https://thegig.agency/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2' id='wp-polyfill-inert-js'></script> <script src='https://thegig.agency/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.13.11' id='regenerator-runtime-js'></script> <script src='https://thegig.agency/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0' id='wp-polyfill-js'></script> <script id='contact-form-7-js-extra'> var wpcf7 = {"api":{"root":"https:\/\/thegig.agency\/wp-json\/","namespace":"contact-form-7\/v1"}}; </script> <script src='https://thegig.agency/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.4.1' id='contact-form-7-js'></script> <script src='https://thegig.agency/wp-content/themes/tga/assets/js/navigation.js?ver=1.0.0' id='tga-navigation-js'></script> <script type="text/javascript"> AOS.init(); </script> </body> </html>